Technical Skills
Skills and techniques I have mastered over my career.
Packaging
Product packaging experience since 2008. Design and artwork execution, writing / maintaining product line style guides, die-line creation, multi-lingual / regional strategies, certification compliance review and all other aspects of product packaging. Click images to enlarge.
Website Design
Experience since 2004. Visual design only. Strong understanding of web languages, best practices and current trends. Designed and maintained eCommerce stores on Big Commerce, Shopify, SuqareSpace and Magento since 2008. Click images to enlarge.
Product Photography
Experience with photography since 2009. In studio, lifestyle, on-model, coordinating / overseeing location photo shoots, photo editing / retouching, 360 lightbox and mentoring junior designers. Click images to enlarge.
Email Marketing
Experience since 2013. Design email newsletters with understanding of demographic and campaign goals, show email list growth, maximize opens and click through rates, generate revenue and connect with subscribers, A/B testing and analyzing post campaign data. Click images to enlarge.
UX / UI
Understanding of current user experience trends and best practices. Click images to enlarge.
Print Design
Extensive experience working on brochures, marketing collateral, trade show graphics, vector art, catalogs, user guides, program books and more. Click images to enlarge.
Graphic Illustration
Collection of graphic illustrations done in Adobe Photoshop and Illustrator. Click images to enlarge.